WTTW | WFMT

As a multiplatform public media organization, WTTW|WFMT are committed to and excited about the emergence of new technologies and digital broadcasting, and are preparing the organization for the future with an increased emphasis on alternate platforms as a way of distributing content and – in particular – localized content. In keeping with that local focus, WTTW|WFMT are also dedicated to finding ways to extend their relationship to the community. The Sales Team leads the way in aligning underwriters with premier PBS television and classical music content on WTTW11 and WFMT 98.7FM.

RESEARCH

Manage multiple resources and projects concurrently to ensure successful completion of station research, insights and analytics. Use Nielsen Scarborough and Media Audit to research potential prospects and create proposals for sales staff tailored to client’s goals.

CREATIVE

Design compelling sales proposals for account executives using custom materials, PBS research, and station guidelines to support our underwiring efforts. Create digital and print assets for clients upon request. Keep sales media kit and proposal research up to date.

Television

Support TV traffic manager in ensuring underwriter’s media buys are executed accurately on across four channels by accepting orders, creating contracts, scheduling flights in ProTrack, coordinating spot production and providing detailed post logs and reporting.

INventory

Maintain sales and development inventory across multiple platforms. Three television channels, one digital stream, numerous flagship televsion and radio programs, two community programs, wttw.com and wfmt.com, digital pre-roll, two newsletters, and the print guide.

RADIO

Support radio traffic manager in ensuring underwriter’s media buys are executed acurately on WFMT by entering orders, scheduling spots in Visual Traffic, creating contracts and providing detailed reporting. Also, pulling copy for daily live-read radio logs.

COMMUNITY

Support sales community initatives with the WTTW Kids Big Idea Traveling Lab and Fun Food Fest programs. Create and maintain schdule, sponor lists, promo reports and digial assets. Volunteer at WTTW|WFMT events and engage with viewers and listeners in the community.

Projects

Check Please Pics Segment - Season 18

For Season 18 of Check, Please! I sourced user photos from our hashtag, #checkpleasepics, on Instagram and edited them into the format you see on the screen below. Recognized in the credits: Assistant Producer.

WTTW Healthy Tips

The Healthy Tips segment airs every Saturday during the cooking block on WTTW and WTTW Prime. With the help of a colleague, I project managed the healthy tips from concept to production to delivery. I also researched health concepts and provided scientifically-backed data to our copywriter to form the scripts.

WTTW Kids Fun food fest

The Fun Food Fests inspire children to discover healthy eating through singing, dancing and sampling in a free, 90-minute live show! I designed the logo using a mix of open stock images and elements I made from scratch in Adobe Illustrator and created a suite of promotional assets for print, social and digital.

COMMUNITY ENGAGEMENT

One of the most rewarding parts of working at WWCI was the ability to go out into the community and engage directly with our viewers and listeners. Some of the events I volunteered at were Nature Cat Girl Scout events, WTTW Kids Grandparent Connection, WTTW Kids BIG IDEA Traveling Lab, and Grant Park Music Festival, 57th Street Art Fair, Thirsty Ears Festival and so many more.

PRESENTATIONS